E-commerce Analytics Dashboard
Comprehensive sales performance analysis dashboard for XYZ Company with interactive quarter-based filters, dynamic KPI tracking, and multi-dimensional insights into revenue, profitability, customer behavior, and product performance.
Problem Statement
E-commerce businesses need comprehensive visibility into sales performance, profitability, and customer behavior to make informed strategic decisions. This dashboard provides a unified view to track revenue trends, identify profitable segments, monitor seasonal patterns, and optimize product and customer strategies across different time periods.
Key Performance Indicators
The dashboard displays four core KPIs that provide a quick snapshot of overall business performance and automatically update based on slicer selections:
- Total Sales Amount: Aggregate revenue across selected periods and segments
- Total Profit: Net profitability metrics for performance evaluation
- Total Quantity Sold: Order volume tracking for sales trends
- Average Order Value (AOV): Customer transaction average for revenue insights
Interactive Filters & Slicers
The dashboard features advanced filtering capabilities to enable flexible and focused analysis:
- Quarter-Based Slicers (Q1–Q4): Analyze seasonal performance and quarterly trends across the business
- Top 4 Rankings Slicer: Focus on top-performing segments based on ranking logic for targeted insights
- Dynamic Control: All visuals and KPIs automatically update based on slicer selections for seamless interactivity
Analytical Visuals & Insights
The dashboard features multiple analytical visuals to uncover deeper insights into sales performance, customer behavior, and product trends:
- Sales Amount by State: Geographical performance visualization highlighting regional demand patterns and sales distribution
- Quantity by Category: Product-wise sales volume distribution identifying high- and low-performing categories
- Top Customers Visual: Identifies the most valuable customers based on sales contribution for relationship management
- Monthly Profit Trend: Illustrates profit fluctuations over time enabling seasonality and trend analysis
- Profit by Category: Compares profitability across different product categories for strategic optimization
Key Skills & Tools Demonstrated
Dashboard Impact
This XYZ Company Sales Dashboard enables stakeholders to monitor sales efficiency, understand customer and product performance, identify profitable segments, and make data-driven decisions by combining interactive filters, KPIs, and visual analytics in a single, cohesive view. The integration of quarter-based and ranking-based slicers provides flexible analysis capabilities that support both executive oversight and tactical operational decisions.